WHY CHOOSE LAMINATED CARDS?
Business marketing can be a tricky industry for those who are new to getting their name out on the market. But for those who are resourceful enough, opting for the lamination of business or other high volume advertising cards instead of going for conventional cards can have several benefits.
Standing out from the crowd has always given businesses a high return on investment. After all, if one's business is like all the others, customers might take their needs to a business that can offer more than the average service. Therefore, lamination can serve to "stand out from the crowd" in the sense that it gives off a shiny, unique and sleek look- which can help draw attention and business as a result.
The potential clients of businesses have a lot to gain from receiving laminated cards. Clients will commonly be less careful with your cards, meaning that there is a high probability that they will be lost, destroyed, or otherwise damaged. Lamination keeps consumers happy with the prospect of longer lasting options in keeping the contact information of your business. We hear weekly from our clients or from those to whom we supply our laminated cards, that we received a call from someone who kept their laminated cards for years. It seems the novelty and durability are hard to wear down.
A small drawback to many laminated cards is that the ability to write on them is limited to certain types of markers. In response to wishes from our customers, we developed and regularly produce laminated cards with a writable backing on them and the cost in negligible. In addition, since we use digital means to produce our cards, we can provide more than one set of particulars (e.g., we can simultaneously produce cards for everyone in an office as well as some office blanks) per run at no additional charge. For example our minimum order of business cards is 250; however, we can do 200 for a new hire and 25 for the office secretary and 25 for a third person at no additional charge.
Laminated business cards overall will cost a bit more than normal business cards, depending on the options requested. A lamination in the cheapest form might only cost pennies more per card, but some of the more durable plastics an writeable surfaces that can be ordered can make a huge difference in the price. Thus, lamination is usually reserved for businesses who can afford to be flashy and obtain new customers through expert design and taking advantage of technology.
The options in business card printing are vast- but choosing the right options and spending enough money can essentially give any investment a large return in the long run. The trick is, of course, to find out which options are worth paying for and which are a waste of time. But as businesses can well see, lamination is an option in business card printing and design that has too many benefits to not try at least once. After all, business marketing can be a tough game- and experimenting with what works and what doesn't is half the battle.
Michael
Brunstedt
michael@stikesco.com
1452
W. 110th
Cleveland , OH 44102
Phones:
216.227.8521 & 216.458.0604
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